Hurrify

Hurrify

TIMELINE

Sept - Dec 25

ROLE

Designer

TOOLS

Illustrator

Photoshop

Figma

TEAM

Cindy Lin

Jennifer Lie

Declining federal investment in key programs (NWS & NOAA) and climate change disasters & intensifications

This is the reality we face now and the one we're rapidly moving toward in the near future.

Stakeholder map: weather data collection & disaster response

How can we streamline the process of disaster alert notification efficiently and effectively for individuals & families affected by hurricane disasters while taking into consideration various accessibility challenges?

User interviews top insights from Amalia Chico, Edward Beighley and Daniel Aldrich Interview insights summary: 6 stakeholders interviewed, 83% reported a negative emotional reaction, 50% lacked knowledge in a hurricane event

A bold, approachable visual identity designed to communicate urgency, reliability, and preparedness.

Developing brand elements moodboard and finalized color palette Hurrify logo type and icon variations

Hurrify makes critical hurricane information clear, accessible, and actionable through a simple notification system.