Hurrify

WHAT'S THE PROBLEM AND WHY?

There is a decline when it comes to federal investment in key weather programs. Everyday climate change disasters intensifies and worsens.

Through our hypothetical brand, Hurrify helps introduce what a reliable notification system looks like.

RESEARCH QUESTION

How can we streamline the process of disaster alert notification efficiently and effectively for individuals & families affected by hurricane disasters while taking into consideration various accessibility challenges?

BRANDING

A bold, approachable visual identity designed to communicate urgency, reliability, and preparedness.

SOLUTION & FINAL DESIGN

Hurrify, a website interface makes critical hurricane information clear, accessible, and actionable through a simple notification system.